传媒文化遗产市场化保护机制探讨

A Study on the Market-driven Protection Mechanism of Media Cultural Heritage

传媒文化遗产保护的根本问题在于价值显现与转化。将市场机制应用于传媒文化遗产保护,可以有效实现甚至不断创新传媒文化遗产价值。但文化遗产价值评估的一般方法侧重于内在比较,无法满足市场导向要求。从经济学视角出发,以劳动价值、使用价值和交换价值分析为基础,顺理定价原理、定价区间和生态营造的关系,则可为传媒文化遗产保护开辟市场化的新路径。

The interpretation and realization of value is the essential issues in the protection of media cultural heritage. By applying the market mechanism in the protection of media cultural heritage,the value of media cultural heritage will be effectively realized and continually created. However,the general assessment methods of cultural heritage can＇t meet the need of marketization for focusing on the ranking of cultural heritage units.From an economic perspective,based on the analysis of labor value,using value and exchange value and the pricing principle,pricing interval and ecosystem construction of media cultural heritage are discussed. Therefore,a new approach can be established for the market-driven protection mechanism of media cultural heritage.