全域旅游视角下我国乡村旅游发展研究

DEVELOPMENT OF RURAL TOURISM UNDER THE GLOBAL TOURISM PERSPECTIVE

[目的]国内研究乡村旅游业发展现有文献一般大多数是理论分析,实证分析偏少,文章采用实证法为乡村旅游发展研究提供了一种新的思路。[方法]采用实证分析法,基于全域旅游视角在构建模型时主要考虑上述四大因素(资源禀赋、交通条件、经济发展水平及产业政策)对乡村旅游业的影响,对模型进行基准回归及稳健性检验。在此基础上,结合我国乡村旅游发展现状提出政策建议。[结果]资源禀赋、经济发展水平和交通条件变量在5%的统计水平上显著,产业政策变量在1%的统计水平上显著;乡村旅游对我国旅游业的贡献不断上升,2015年乡村旅游对我国旅游业的贡献高达35%,同时,产业政策、乡村的交通条件、乡村的经济发展水平影响乡村旅游业的发展。[结论]研究发现乡村的资源禀赋、交通条件、经济发展水平和产业政策对乡村旅游经济有显著正影响;模型的拟合优度0.64,说明模型对样本的拟合较好。

Tourism is an important means of rural development,and the concept of global tourism has brought an opportunity for the transformation of rural tourism. Although the global tourism promotes the development of rural tourism,there are still many problems in the development of rural tourism. This paper empirically analysed the factors affecting the development of rural tourism. Combined with the present situation of rural tourism development,it put forward policy recommendations. The results showed that the contribution of tourism to rural tourism had been rising. In 2015,the contribution of rural tourism to China＇s tourism industry was up to 35%. The industrial policy played an important role in the development of rural tourism. In addition,the developed rural transport can improve the rural tourism development and increase the income of tourism. Moreover,rural economic level also affected the development of rural tourism. Therefore,to better promote the development of rural tourism,it should accelerate the development of rural transportation infrastructure and improve the level of economic development in rural areas.