新媒体在企业宣传思想工作中的应用途径探究

Research on the Application Approach of New Media in Enterprise Propaganda and Ideological Work

随着社会传播体系变革的深入,新媒体的重要性不断凸显。在开展企业宣传思想工作中,利用新媒体可以有效提高宣传效率,减小企业思想工作的阻力,实现企业宣传思想工作目标。

In the process of carryingout the enterprise ideological propaganda work, the new media can effectivelyimprove the publicity efficiency, reducethe resistance ofthe enterprise＇s ideological work, andrealize the target of enterprise ideological propaganda.