大数据背景下安全生产新闻发布及传播机制的转变

On the Transformation of Safe Production News Release and Its Communication Mechanism in the Context of Big Data

大数据背景给安全生产新闻传播带来深刻影响。一方面真实完整原始的安全生产行业大数据能够完善安全生产新闻发布方式,促成从单一来源向数据共享协作、从官方发布向基于大数据的科学分析、从滞后响应向预测式发布的转变,形成内容聚合的可视化传播机制。另一方面需重视媒体报道中存在行业一手数据少、数据安全隐患及新闻深度缺失等问题。应从平台构建、数据适度开放、人才培养等方面保障其未来发展。

Big data has a profound impact to communication activities on production safety. Accurate, complete and primary big data in the industry of safety production optimizes the release of safety production information and contributes to the sharing of big data instead of a single source, transition from the official publication to the scientific analysis of big data and passive response to prediction, before forming a visualized communication mechanism with aggregated content. In addition, attention should be paid to address the shortage of first-hand data in media reports, loopholes in data security as well as the lack of depth in news. It is crucial to promote development through platform construction, moderate openness of data and talent training.