地方本科院校实现品牌溢价的方法与途径

Ways and Means of Implement Brand Premium for Local Undergraduate University

结合当前高等教育发展转型给地方院校带来的机遇和挑战,重点剖析了地方本科院校发展的瓶颈,提出了地方院校要实现品牌溢价的方法与途径。建议以校企合作为重点,整合多维教育资源,同时,抓好创新创业教育,培养杰出校友,打造好一个优势学科。

Combined with the opportunities and challenges brought by current transformation of the development of higher education to local undergraduate universities,the development bottleneck of local undergraduate universities was analyzed.The methods and the ways implementing brand premium of local undergraduate university were put forward.For example,emphasis on the cooperation between colleges,integration of multi-dimensional education resources,paying special attention to the creative education,cultivating distinguished alumni,building a superiority disciplines.