育儿APP网络营销策略研究

The Network Marketing Strategy of Parenting APP

随着二胎时代的到来,母婴育儿类APP的市场得到了更大的发展空间,母婴育儿类APP的网络营销也备受关注。本文首先介绍了母婴育儿类APP的功能特性,其次对该类APP市场的定位、客户需求进行分析,以此来找准营销的方向,最后对母婴育儿类APP的网络营销提出内容营销和渠道营销两方面的营销策略,为该类APP企业提供借鉴。

With the arrival of the second child era, the market of maternal and child parenting APP has larger development space, and the network marketing is also concerned. Analyzing the functional characteristics, market positioning and the customer demand of APP, the marketing strategy should choose two aspects in terms of the content marketing and diversified channel marketing, so as to provide refer- ence for these APP companies.