新媒体空间生产与社会主义意识形态大众传播

New Media Space Production and Socialist Ideology Mass Communication

以互联网、手机、数字电视为代表的新媒体已经普遍渗透到社会生活的各个领域,成为人们日常交往、日常传播实践的空间化场所。新媒体不断以新的方式占有空间,不仅构造了一种新的传播方式和交往模式,而且深刻地改变了当代社会的生产模式和政治现实,成为形塑日常生活空间的重要力量。在新媒体传播时代,需要积极构建空间性思维、优化拟态环境、加强媒介素养教育及增强消费文化产品的传播功能等,切实增强社会主义意识形态的吸引力和竞争力,牢牢掌握对新媒体空间的主导权,生产和塑造新的空间形态,避免出现新媒介空间的异化现象。

The new media represented by Internet, mobile phone and digital TV have penetrated into every field of social life and become a space for people＇s daily communication and daily communication practice. The new media have occupied space in a new way constantly, which not only have constructed a new mode of communication and its patterns, but also profoundly changed the contemporary social production model and political reality, and become an important force in shaping the daily living space. In the new media era, we need to actively build spatial thinking, optimize the mimicry environment, strengthen the media literacy education and enhance the dissemination of consumer culture products, etc., and effectively enhance the attractiveness and competitiveness of socialist ideology, firmly shape new forms of space, and avoid the emergence grasp the dominance of the new media space, produce and of new media space alienation phenomenon.