儿童旅游产品开发的思考

Thinking of Children's Tourism Product Development

儿童旅游市场潜力巨大,但儿童旅游市场经常被忽略。家庭出游是儿童旅游比较常见的出游方式,儿童父母的参与影响着或决定着儿童的旅游。根据经济学行为假设人是自利性的和人的理性假设,对经济人选择儿童旅游产品、评估旅游产品进行了阐述。研究认为,儿童旅游产品开发的必要条件是儿童父母的介入,充分条件是儿童旅游体验的特点。最后,从经济学角度对旅游企业开发儿童旅游产品提出建议。

Children＇s tourism market has huge potential.But children＇s tourism market is often overlooked.Family tourism is a common way of children tourism.The participation of children＇ s parents affects or determines the children＇ s travel.According to economics assumes that people are self-interest behavior and optimization hypothesis, this paper expounds the choice and evaluation of tourism products of children.This paper argues that children＇ s tourism product development is a necessary condition for the intervention of children＇ s parents, a sufficient condition is children travel experience.At the end of,the paper puts forward the Suggestions to the tourism enterprise develop- ment children＇ s tourism products from the perspective of economics.