摘要
4V营销理论是现代市场营销学的新理论,其观点对目前我国高校发展有启迪的作用。结合行政管理专业和目前我国市场经济的社会环境,高校可以从差异化、功能弹性化、附加价值和共鸣四个方面进行创新思考。
The 4V marketing theory is a new theory of modern marketing, which has an enlightening effect on the development of China＇s colleges and universities. Combined with the administrative management and the social environment of China＇s market economy, colleges and universities can innovate from four aspects： differentiation, functional flexibility, added value and resonance.
出处
《衡阳师范学院学报》
2017年第4期121-127,共7页
Journal of Hengyang Normal University
基金
黔南民族师范学院2015年院级教改项目"基于营销理论视角下的行政管理专业教学改革研究"(编号:2015PY012)阶段性成果
关键词
4V营销理论
行政管理专业
创新发展
差异化
功能弹性化
附加价值
共鸣
4V marketing theory
administrative management
innovation and development
differentiation
functional flexibility
added value
resonance
