台湾地区图书馆文创产品开发研究

Research on Cultural and Creative Products Development in Taiwan Libraries

在国家重视创新风气渐盛和相关鼓励政策出台的影响下,大陆地区一些文化文物机构在文创产品的开发上取得较大进步,而图书馆的行动则较为迟缓。我国台湾地区图书馆参与文创产品开发时间较早,已积累一定经验。结合台湾地区图书馆文创产品开发兴起的背景,分析其在产品设计、研发模式、市场销售、收入管理等方面的特点,可以为日益重视文创产品开发的大陆地区图书馆提供一定的帮助。

As the government encourages more innovation and provides more incentives, the development of cultural and creative products in cultural organizations and institutes in China Mainland has made greater progress. However, libraries seem to fall behind in the scene of cultural and creative products development. Taiwan＇s libraries dove into the development of cultural and creative products at a relatively early stage and hence have accumulated some experience. Libraries in China Mainland can learn from the emerging context of Taiwan＇s libraries in the field of cultural and creative products development and analyze their success stories from the aspect of product design, research and development mode, marketing and sales, and revenue management.