公共体育服务市场化:理论基础、发展模式与路径选择

Public Sport Service Marketization:Theoretical Basis,Development Mode and Path Selection

运用文献资料法和逻辑分析法,梳理西方公共物品理论、公共选择理论、新公共管理理论和新公共服务理论的核心理念,奠定我国公共体育服务市场化的理论基础。认为:根据项目的不同属性,公共体育服务可分为硬服务与软服务;根据供给过程中的服务宗旨、服务内容、服务方式和政府角色的不同,将公共体育服务市场化模式分为政企合作型与政社合作型两种,并提出明确政府职能、完善制度建设、培育体育社会组织等实现路径,为加快我国公共体育服务市场化发展提供理论参考。

By methods of literature and logic analysis,this article combs the basic connotations of the western public goods theory and public choice theory,new public management theory and the new public service theory,which lay the theoretic foundation for Chinese public sports service marketization.It puts forward that public sports service project can be divided into hard and soft service according to the different attributes,and public sports service marketization mode can be divided into government-enterprise collaborative mode and government-society collaborative mode according to different service purposes,service contents,service modes and the roles of government in the supply process.And it puts forward the implementation paths such as specifying the governmental functions,perfecting system construction,cultivating sports social organizations in order to provide theoretical references for the acceleration of the marketization of public sports service development in China.