中国白酒的国民幸福贡献与全面小康建设中的白酒业发展

Contribution of Baijiu to National Happiness and the Development of Baijiu Industry in the Process of Building a Moderately Well-Off Society in All Aspects

中国白酒对国民幸福的贡献不言而喻,但观念上却主要被视为一般生活消费品。当然,酒与其他生活用品一样,首先或基本地具有生活价值,而酒及中国白酒更主要地具有增添、营造、催生、助推生活幸福的价值。中国白酒主要是国民幸福贡献的生活用品,中国白酒业是民生幸福的常青产业。人类幸福生活不能缺酒,中国全面小康建设更不能缺中国白酒。改革开放以来,中国白酒业发展历程表明,白酒业已趋于回归"民生之饮"。这既是全面小康建设的要求,也是白酒业亘古发展的基础和灵魂。

The contribution of Baijiu to national happiness is self-evident. However, Baijiu is mainly regarded as general consumer goods. Like other daily necessities, Baijiu has its life value attribute firstly. More than that, Baijiu may add, create, spawn, and boost happiness in daily life. Baijiu is the daily living goods with great contribution to national happines, and Baijiu industry is the liveli- hood industry. Baijiu plays an important role in the process of building a moderately well-off society in all aspects. The return of Baijiu to people＇ s livelihood drink is both the base and the soul for the development of Baijiu industry.