共享办公空间商业模式创新及成长策略研究——以优客工场为例

Study on the Innovation and Growth Strategy of Coworking Space Business Model——Case Study based on URwork

"共享经济+创新创业"理念下,共享办公空间的快速发展与其商业模式创新密切相关。采用能描述价值逻辑的商业模式画布对共享办公空间进行分析,研究发现,在商业模式创新上,相较于传统房地产行业商业模式,共享办公空间商业模式的主要突破在于价值主张创新;在商业模式成长策略上,共享办公空间的价值主张应向平台化和社群化发展,客户界面应注重层次化和开放性,企业界面应提高个性化和跨界度,赢利模式应注重多元化和轻资产。在理论分析的基础上,选取典型的共享办公空间企业——优客工场进行案例分析,为进一步推动全国共享办公空间商业模式创新发展提供参考。

Under the concept of ＂sharing economy ＋ innovation and entrepreneurship＂, the rapid development of coworking space is closely related to its business model innovation. This article first studies coworking space by using the business model canvas which could describe the value logic. Analysis shows that in the business model innovation, compared coworking space business model with traditional real estate industry business model, the main innovation is the value proposition; in the business model growth strategy of coworking space,the value should be the development of platform and community, the customer interface should focus on hierarchy and openness, the business interface should improve personality and transboundary,the profit model should be diversification and light assets. On the basis of the theoretical analysis, this article chooses URwork as a case study, which is a typical enterprise of coworking space,thus provides a reference for further promoting the innovation and development of coworking soace business model in China.