社会学视域下的轻奢品消费研究

Sociological Research on the Consumption of Light Luxury Goods

消费不仅是一种基本的经济行为,更是一种涉及文化符号象征意义的社会文化过程,是一种理念,一种文化传承。以社会学为视角的轻奢品消费研究,可以从鲍德里亚的符号消费理论、布迪厄的区隔研究、凡勃仑的炫耀性消费理论、社会认同理论、理性选择理论中找到不同的切口。这种研究有助于消费者群体认清并控制自己的消费行为,形成积极健康的消费观念,助力社会的和谐稳健发展。

Consumption is a basic economic behavior. Furthermore, it is also a social cultural course related to symbol significance of cul- tural signs, an idea and a cultural heritage as well. Beginning with various starting points such as Baudrillard＇s Theory of Symbolic Con- sumption, Bourdieu＇s Segmentation Research, Veblen＇s Conspicuous Consumption Theory, Social Identity Theory, Rational Choice Theory, we can conduct sociological research on the consumption of light luxury goods. The research can be helpful to consumers to understand, control their consumption behavior, and form positive and heahhy consumption conception, which will be helpful to promote the society to develop in a harmonious, stable, and healthy way.