目的地视角的省际旅游市场季节性开发潜力研究

Research of Seasonal Exploring Potential of Inter-Provincial Tourism Market Under the Destination Perspective

基于游客感知影响因素在时空维度的变化,对国内外647篇文献中所涉及目的地客流季节性影响因素进行全面梳理,同时结合对游客出游动机的问卷调查结果,筛选出气候舒适度、资源禀赋、需求感知、形象感知四个维度,构建了旅游季节性测度指标体系,进而对26省区市采用熵权修正AHP法进行实证分析。结果显示:中西部欠发达地区的旅游市场开发在年度多个月份皆表现为开发不足,潜力空间大;东部地区则表现出开发不足和过度开发并存的特征。可见旅游业发展并非完全取决于经济发展水平,资源禀赋、气候环境等非经济要素的影响亦不容忽视。

Based on the changes of the tourists＇ perception in space-time dimension,this paper makes a comprehensive analysis of seasonal influential factors on destination tourists flows that are mentioned in 647 articles home and abroad. Combined with results from motivation inquiries on tourists,it sorts out four dimensions,namely climate comfort degree,resource endowments,demand perception and image perception,and builds a measurement index system of seasonal tourism. This paper then proceeds to an empirical analysis of26 provinces and autonomous regions using entropy weight correction AHP model. The results reveal that the less developed areas in central and western China show in many months inadequate development and great potential while the eastern region is characterized by the coexistence of both excessive and insufficient development. Therefore,tourism development does not solely depend on the level of economic development. Impact from non-economic factors such as resource endowment,climate and environment cannot be neglected.