摘要
旨在研究触觉体验对于消费者购买决策的影响,并进一步研究了NFT和决策环境的不同调节作用。结果表明:触觉体验对消费者购买决策判断有显著的正向影响;NFT的调节作用显著,相比低NFT消费者,高NFT消费者的购买决策判断受触觉体验影响更显著;决策环境对于不同NFT的消费者有着不同的调节作用,对于低NFT消费者,决策环境对触觉体验的调节作用不显著,而对于高NFT消费者,决策环境的调节作用显著。
In this paper,the author analyzes the influence of tactile experience on consumers' purchase decision,and the regulatory effect of NFT on decision-making environment. Results show that tactile experience has significant positive influence on consumers' purchase decision. The regulatory effect of NFT is also apparent. Compared with low NFT consumers,high NFT consumers are more affected by the tactile experience in their purchase decision making process. Decision-making environment shows different regulatory effects on different NFT consumers. For low NFT consumers,the regulatory effect is insignificant on tactile experience,while that for high NFT consumers is significant.
出处
《经济经纬》
CSSCI
北大核心
2017年第5期123-127,共5页
Economic Survey
基金
国家自然科学基金项目(71302084)
关键词
触觉体验
消费者购买决策
NFT
决策环境
Tactile Experience
Consumer Purchase Decision
NFT
Decision-Making Environment