“互联网+”背景下广告设计专业高水平教学团队的可持续发展研究

高水平的师资队伍是专业发展和教学质量的基础,在"互联网+"时代背景下广告产业发生了革命性的变化,立足于技术发展、产业需求和专业积淀等情境与数据的客观研判,通过分析论证高水平专业教学团队发展的技术难点,找出一条适合当前形势下广告设计与制作专业国家级教学团队实现可持续健康发展,保持示范引领地位的策略与路径。

The high level of a qualified faculty is the basis of the development of majors and teaching quality. Great changes have taken place in the advertising industry in the ＂Internet＋＂ Age. They are based on the development of technology, industry de- mand and accumulation of majors, etc. Through analyzing the technical difficulties of high level professional teaching team develop- ment, this paper intends to find a strategy and way suitable for the professional teaching team of advertising design and production to achieve sustainable and healthy development in the current situation, so as to keep their demonstrative and leading status.