徐州地方文博产品创意开发研究

Research on Creative Development of Xuzhou's Local Cultural Relics & Museum Products

地方文博产品从属于文博创意产业,是地方文物的重要消费方式,创意开发则是其发展的核心手段。在了解徐州地方文博资源与产品开发现状的基础上,从文物价值符号、开发层次、消费群体、载体应用、开发执行、推介销售等方面进行开发策略方面的探讨。通过不同资源间的互动协作,可以实现徐州地方文物社会效益与经济效益双赢,促进地区文博创意产业的可持续发展。

Local cultural relics and museum products are subordinate to the creative industries of cultural relics museum. They are an important way of consumption of local cultural relics. Creative development is the core means of local cultural relics museum products＇ development. On the basis of understanding the local cultural relics museum resources and the status quo of product development in Xuzhou, this paper explores the development strategy from the aspects of symbol of cultural relics, development level, consumer groups, carrier application, implementation of development, and sales promotion. Through the interaction between different resources, people can reap the social benefits and economic benefits of Xuzhou＇s cultural relics, and promote the sustainable development of regional creative industries of cultural relics museum.