摘要
文章在分析图书馆采用淘宝网"国图旺店"模式基础上,提出成立股份制文化创意公司开展文化创意产品经营活动,并建议从加强思想观念转变、产品研发工作、政策法规支持、多元化资金支持与合理配置、宣传推广工作等方面入手,采取有力措施提升图书馆文化创意产品经营效率。
This article, analyzing the ＂Guotu Shop＂ on Taobao, puts forward the establishment of joint-stock company to carry out cultural and creative products business activities. Meanwhile, it suggests strengthening peoples＇ ideological change, product development, policy support, and capital support and configuration, and taking effective measures to promote the operation efficiency of cultural and creative products in library.
出处
《图书馆理论与实践》
CSSCI
北大核心
2017年第8期24-27,共4页
Library Theory and Practice
关键词
图书馆文创产品
文化创意
产品经营模式
图书馆
Library Cultural and Creative Products
Culturaland Creativity
Product Management Model
Library
