摘要
分析了国内外生鲜电商的主要配送模式,并针对我国生鲜电商发展中存在的问题,提出了相关策略。最后以顺丰优选为例,对其配送模式进行了SWOT分析,最后针对企业未来的发展提出了一些建议。
In this paper, we analyzed the major distribution modes adopted by fresh product e-businesses both in China and abroad, then in view of the problems existing in the fresh product e-commerce industry in China, proposed the corresponding strategies, and at the end, through a case study on the S-est.com, carried out an SWOT analysis of its distribution mode in the hope to shed some light on the future developlnent of its like enterprises.
出处
《物流技术》
2017年第8期40-43,183,共5页
Logistics Technology
关键词
生鲜电商
配送模式
顺丰优选
fresh product e-business
distribution mode
SP^esLcom
