城市文化形象的媒介呈现——以玉林日报“玉林文化地图”全媒体大型新闻采访活动为例

The media presentation of urban cultural image: A Case Study of Yulin Daily's "Yulin Cultural Map" All-Media News Gathering Activity

在一个城市文化形象形塑的过程中,大众传媒起到了十分重要的作用。本文以媒介场域下的城市文化形象塑造理论为基础,以玉林日报"玉林文化地图"全媒体大型新闻采访活动为例,解析了全媒体场域中的城市文化形象呈现,并结合当下的媒介融合语境,对如何做好城市文化形象传播进行了探索。

In the process of shaping a city＇s cultural image, mass media plays a very important role. This paper, based on the theory of city cultural image in the media field, takes Yulin Daily＇s ＂Yulin Cultural Map＂ all-media news gathering activity as a study case, and analyzes the image of urban culture in the whole media field. Combined with the current context of media convergence, the paper explores how to how to disseminate city cultural image.