“互联网+”背景下高职公关课程教学改革实践

Course Reform Practice of Public Relations in Higher Vocational Education under the Background of “Internet Plus”

"互联网+教育"是高职课程改革的必然趋势。用互联网思维激发公关课程活力,教师必须在设计制高点将教学嵌入到这个"连接、开放"的时代,完成从"知识擂主"到"学习体验设计者"的转型。还应顺应移动互联网的洪流,加强互联、互通和资源共享,利用碎片化的时间和多样化的终端聚合一个完整的学习过程,形成线上线下课程的闭环。

＂Internet plus education＂ is the inevitable trend of course reform in higher vocational education. To stimulate the vitality of the course of Public Relations with the Internet thinking, teachers must embed instructional design into the connected and open era, and complete their own transformation from the ＂knowledge winner＂ to the ＂designer of learning experience＂. Teachers should also conform to the trend of the mobile Internet, create more interconnection, provide more resource sharing, and use fragmented time and diverse terminals to aggregate a complete learning process. Therefore, a closed circle of online and offline course system can be established.