公众的主动型环保行为决策研究及发展探讨

Positive Pro-environmental Behavior: A Review of Behavior Decision Making and Agenda for Future Research

自愿承担环保行为所产生相关成本的主动型环保行为对环境问题的长期持续改善有着重要意义。从主动型环保行为决策的内涵出发,根据现有研究的价值观、认知过程两大研究方向,分别就个体规范和环境自我认同,社会维度和时间维度介绍两种研究方向下的主动型环保行为决策研究现状,运用行为决策的研究方法,分析主动型环保行为决策的现有研究局限,亦希望为探索主动型环保行为决策的普适性决策理论拓展方向。

Positive pro-environmental behavior with relevant cost generated from self-imposed environmental behavior is of great significance for the long-term sustainable environmental improvement. In this study, connotation of positive proenvironmental behavior was investigated. According to the value and cognition process in the current studies, current status of the researches of positive pro-environmental behaviour under the two study orientations were introduced from the aspects of individual norm and environmental self-identification as well as social dimension and temporal dimension. By use of the study methods of behaviour decision making, the current study limitation was analyzed accordingly, providing converging evidence to shed light on the research area of pro-environmental behavior.