社交媒体视角下的“一带一路”沿线国家中国形象分析——基于社交网站VKONTAKTE的中国报道

Analysis of China's Image in the Countries along the Belt and Road in Perspective of Social Media——Based on China Report of Social Website VKONTAKTE

文本以俄罗斯、中亚及东欧地区最为常用的社交网站VKONTAKTE网中有关中国的文字、视频、图片报道为研究对象,对新闻报道量、题材、倾向性、转发量等进行了分析,发现VKONTAKTE网客观公允地反映了中国政治、经济、文化、社会、外交、军事与科学技术、国民等各方面的整体面貌,得出"一带一路"沿线国家眼里的中国形象比较正面的结论,并提出了构建中国形象的策略。

The essay writers, with texts, video shows and photos about China as an object of study on the most frequently-used social website, VKONTAKTE in Russia, central Asia and east Europe, make an analysis of news-report,subject, inclination and transmission, finds that VKONTAKTE objectively reflects the development in China＇s political affair,economy, culture, community, diplomacy, military and science as well as national citizens, more positive a China＇s image in the view of countries along the Silk Road, and offers a strategy of building China＇s image.