杭州马拉松赛市场化运作现状及对策分析

Current Situation and Countermeasures of Hangzhou Marathon Marketization Operation

采用文献资料法、比较分析法、专家访谈法、实地调研法对杭州马拉松赛市场化运作各方面的现状进行分析,探讨杭州马拉松赛筹备和举办过程中存在的问题,提出全面深化改革和进一步发展的可行性建议,为杭州马拉松赛赛事市场化发展提供一定的理论支撑和实践经验。

By using the method of literature, comparative analysis, expert interviews and field investigation,this paper analysed the current situation of Hangzhou Marathon marketization operation, and explored the existing problems in the preparation and running of the Hangzhou Marathon event. It also put forward suggestions to comprhensively deepening reform and further development, in order to provide a theoretical and practical experience for the marketization development of Hangzhou Marathon.