基于互联网的湖南电影频道发展环境与战略分析

Development Environment and Strategy of Hunan Movie Channel Based on Internet

互联网及移动互联网时代给传统电视媒体行业带来严峻挑战,新的传播链和价值链颠覆性地改写了从前的电视产业商业模式。文章讨论了湖南电影频道作为省级地面频道在互联网时代所面临的新的机遇与挑战,探讨了如何把握媒介融合趋势,认清自身优劣势,明确自身的战略定位与战略发展方向。通过对互联网时代湖南电影频道所处行业环境的全面分析,提出了以变观众为用户并通过用户做大产业为核心的全方位发展战略。

Internet and mobile internet era have brought severe challenges to traditional TV industry. New transmission chain and value chain have subversively adapted previous commercial model of TV industry. This paper discusses that as provincial level terrestrial channel, HUNAN MOVIE CHANNEL faces new opportunities and challenges in the age of Internet, and explores how HUNAN MOVIE CHANNEL can grasp the media convergence trend, realize its advantagesand disadvantages, and clarify its own strategic positioning and strategic.development direction.Through a comprehensive analysis on the industry environment of HUNAN MOVIE CHANNEL in the age of Internet, this paper has proposed a comprehensive development strategy as the core of turning audience into user and establishing large industry through users.