摘要
自媒体的兴起对传统媒介传播路径进行了解构。把传播主体从一元变成三元化;对传播文本间距由传统窄距变成现实宽距,文本由传统的硬新闻主流范式变为信息+社交模式;把传统受众由主客体分离变为传受一体模式。本文针对自媒体呈现出的新传播路径特点进行了阐述。
The rise of we mdia made deconstmction to the traditional media propagation path and made it have 3 bodies instead of one; it spreads more widely, contrast to the old and confirmed text, the text of we-media consists of message ,comments and smilies; the media gets the sender and receiver together. The feathers of this new propagation path in we- media are analyzed in the article.
出处
《新疆职业大学学报》
2017年第2期65-66,72,共3页
Journal of Xinjiang Vocational University
关键词
自媒体传播路径
解构
we media
propagation path
deconstruction
