双创背景下设计产业发展趋势探析

Analysis of the Development Trend of the Design Industry under the Background of Popular Entrepreneurship and Innovation

随着现代科技手段尤其是数字媒体技术的快速发展,当代设计艺术也在不断变革,设计手段从平面走向立体,从静态走向动态,从单纯视觉走向感官的多维联动。"双创"战略实施过程中,设计产业被作为高技术服务业的一个重要方面予以培育发展,设计产业迎来了更大的发展空间,并在区域经济发展中发挥先导作用,为经济社会的转型提供更好的服务和支持。在"双创"战略的带动下,设计产业发展趋势表现为更广阔的创新空间,更显著的产业集聚,更丰富的行业长尾,同时也面临更多的挑战。

With the rapid development of modern technology, especially the digital media technology, the contemporary design art is changing constantly, the design method changes from plane to stereo, from static to dynamic, and from simple vision to multidimensional sensory linkage. In implementing the ＂popular entrepreneurship and innovation＂ strategy, the design industry is cultivated as an important aspect of the high-tech service industry, welcomes in wider development space, plays a leading role in the regional economic development, and provides better service and support to social and economic transformation. Guided by this strategy; the development trend of the design industry is reflected as broader innovation space, more significant industrial clustering, and richer industry tail, and it also faces more challenges.