摘要
在今天以及每一天，我们都是推销员、营销商、广告商、募款人与政治人物的目标，他们试图说服我们购买某样东西、做某件事情，或者以某种方式思考。而且，他们非常擅长这种做法。多年来，他们学到了很多关于建立沟通的秘诀，以及如何在沟通中提高成功几率。
Today and every day we are the targets of salespeople, marketers, advertisers, fundraisers and politicians trying to persuade us to buy something, do something or think a certain way. And they＇re good at it. Over the years, they＇ve learned a lot about which features to build into a communication and which psychological strings to strum with that communication to elevate its success.
