安徽省体育产业发展动力研究

On the Motive Force of the Development of Sports Industry in Anhui

伴随着2014年国务院46号文件《关于加快发展体育产业促进体育消费的若干意见》以及安徽省人民政府《关于加快发展体育产业促进体育消费的实施意见》的颁布,安徽省体育产业发展步入了快车道.本文对安徽省体育产业发展动力进行分析,研究认为目前安徽省公共体育场馆业、体育竞赛表演业、体育传媒业、彩票业以及体育休闲业等业态的发展均落后于全国平均水平,导致安徽省体育产业发展动力不足.针对以上问题应着重提升公共场馆开放数量和社区健身器材硬件设施,大力培养竞技体育后备人才来补强竞赛表演业,重视渠道建设来提高体彩竞争力,改变销售手段来提高体育用品销售总量,改变生活方式以广泛传播体育信息.

With the issuing of the No. 46 document of the State Council Opinions of Accelerating the Development of Sports Industry to Promote the Sports Consumption and the issuing of Policies of Accelerating the Development of Sports Industry to Promote Sports Consumption by the People ＇ s Government of Anhui Province, the development of sports industry in Anhui Province has gained a fast growth and been rapidly developed. This paper uses literature materials, logical analysis as well as other methods to analyze the development power of sports industry in Anhui province. The study shows that; currently, several parts of sports industry fall behind the national average standard, such as the Anhui province public stadium hall industry, the industry of sports competition performance, the industry of sports media, sports lottery industry and leisure industry development, which leads to the deficiency of the development power on sports industry in Anhui province. To solve the problems above, this paper holds that it is important to focus on enhancing the number of public venues and community fitness facilities, vigorously develop sports talents to reinforce the competitive performance industry, pay attention to the channel construction to improve the competitiveness of lottery, change the sales means to improve the total amount of sporting goods sales, and also change the way of life to widely disseminate sports information.