基于品牌特征的压路机造型设计研究

Modeling design of roller based on brand character

为解决压路机产品的造型设计问题,探讨了品牌特征对造型设计的意义,通过分析对比国内外压路机,总结出基于品牌特征的压路机造型设计方法。运用该方法进行了压路机造型设计与分析,验证了基于品牌特征的产品造型设计方法对于企业造型设计的管理和实施具有一定的指导意义。同时能进一步深化企业的产品品牌形象、提升产品附加值,增强企业竞争力。

In order to solve the design problem of roller product modeling, the significance of brand character to modeling design was discussed. Through analyzing and comparing the design of the roller at home and abroad. Modeling design methods of the roller were summed up based on brand culture. The results show that the design method of product design based on brand character is of great significance to management and implementation of domestic heavy machinery enterprises. At the same time, it will further deepen product brand image, also enhance product value-added and the competitiveness of enterprises.