基于用户生成内容的民族旅游地形象感知——以甘南藏族自治州为例

Research on Image Perception of Ethnic Tourism Destination based on User-generated Contents——A Case Study of Gannan Tibetan Autonomous Prefecture

随着互联网的快速发展,在线评论的大量出现,用户生成内容在旅游目的地形象感知和旅游决策方面发挥着越来越重要的作用。本文以携程网等五大旅游网站为样本,收集甘南州相关游记和攻略,运用内容分析法对甘南旅游形象元素进行提取分析,研究甘南旅游在大众传媒下塑造的形象、用户对旅游目的地形象感知,为提升民族地区旅游软实力提出相关建议。

With the rapid development of the/ntemet, the emergence of a large number of online reviews, user generated contents in the tourism destination image perception and tourism decision-making are playing an important role. In this paper, taking five tourism websites as samples, by collecting related travel notes and strategies in Gannan and, and using the content analysis method for extraction and analysis of Gannan tourism image elements, the paper proposes recommendations to enhance the soft power of tourism in ethnic areas by research of the image of Garman tourism in the shaping of the mass media and the user＇s perception of the image of tourism destination.