产业链视角下的运营商大数据商业模式定位分析

Analysis on Commercial Mode Orientation of Operators' Big Data From the Perspective of Industrial Chain

基于大数据产业链及其衍生商业模式,对国内外典型运营商在各个商业模式下的案例做了简要总结,并对运营商数据资产、硬软件能力和商业模式的发展空间及风险等各方面结合大数据进行分析,从模式选择、能力建设和应用推广三个角度提出了对策建议。

The specific cases in different commercial modes for operators at home and abroad were summarized briefly based on the industrial chain of big data and its derived commercial mode. Different aspects including the data asset, software and hardware capability, developmental space of commercial mode and risk were analyzed according to big data. The conntermeasure and suggestion were put forward from three angles of mode selection, capability construction and application promotion.