摘要
云南哈尼族支系较多,分布广泛,生存地域地理环境复杂多样,多样的文化形态形成了多样化的民族体育旅游资源类型.同时,由于大多数哈尼族都生活在山区半山区,生产生活条件较差,长期以来经济欠发达,体育旅游资源的开发受到较大的限制.本文对哈尼族体育旅游资源产品化开发的优势(S,strengths)、劣势(W,weaknesses)、机遇(O,opportunities)与威胁(T,threats)进行分析,绘制出哈尼族体育旅游资源产品化开发的SWOT分析矩阵,获得哈尼族体育旅游资源产品化开发的对策和措施,为哈尼族体育旅游资源产品化开发提供参考.
The branches,living area and geographical environment of Yunnan Hani are complex and diverse.And their various cultural forms have formed a variety of national sports tourism resources.This paper studies the strengths,weaknesses,opportunities,and threats of product development of Hani sports tourism resources in Yunnan.The SWOT analysis matrix of the product development of Hani sports tourism resources has been drawn,and the countermeasures and measures for product development of ethnic sports tourism resources are obtained.It provides reference for the product development of Hani sports tourism resources.
作者
朱露晓
陈亚颦
王婷
ZHU Lu-xiao CHEN Ya-pin WANG Ting(Research Department of Yunnan Normal University, Kunming 650500, China School of Tourism and Geographical Sciences, Yunnan Normal University, Kunming 650500, China College of Arts and Science, Yunnan Normal University, Kunming 650222, China)
出处
《云南师范大学学报（自然科学版）》
2017年第5期74-78,共5页
Journal of Yunnan Normal University:Natural Sciences Edition
基金
云南省科技厅科技惠民计划资助项目(2014RA077)
关键词
哈尼族
体育旅游资源
产品化开发
SWOT分析
Hani nationality
Sports tourism resource
Product development
SWOT analysis method
