旅游者对“穷游”理念的感知机理研究——基于扎根理论的方法

Study on Tourists' Perception of “Traveling on a Budget” Concept—— Based on the Method of Grounded Theory

"穷游"作为一种旅游理念,包含节约思想和体验差异的生活方式及态度,符合人文主义的个体意识发展。"穷游"旅行方式进入我国已有多年,但由于受传统旅游观念的束缚,我国旅游者对"穷游"理念感知还存在不足。基于扎根理论方法对50名有过"穷游"经历的游客进行深度调查,发现:影响"穷游"理念的感知因素比较多,主要是政府、企业、个人三个核心范畴。研究对"穷游"各阶段的诱发因子进行归纳分析,剖析得出旅游者对"穷游"理念感知认识机理,提出旅游者对"穷游"理念感知形成需要经过准备阶段、旅游阶段和结束阶段。

＂Traveling on a budget＂as the tourism concept is including saving ideas and experience different lifestyles and attitudes in line with the humanistic consciousness of individual development. And＂traveling on a budget＂as a new way of travel in China for many years, due to the shackles of the traditional concept of tourism, Chinese tourists＇ perception on the philosophy of ＂＇traveling on a budget＂ is still inadequate. Based on grounded interviewmethod for 50 visitors to the depth of investigation, it is found that the effect ＂Traveling on a budget＂ concept of many factors, mainly by government, enterprise and individual three core categories. Inductive analysis on research in the various stages of it predisposing factor, we analyze the tourists＇ perception of traveling on a budget concept to form the mechanism and put forward the tourism researchers to conclude the philosophy of perception which is requiring preparation stage, the stage of tourism and the end of the stage.