基于青年消费者审美需求的日用陶瓷设计研究

Research on Domestic Ceramic Design Based on Youth Consumers' Aesthetic Needs

随着人们生活水平的提高和现代陶瓷技术的发展,当今社会的主力消费群体—青年消费者对日用陶瓷的审美需求也在不断变化和发展,给日用陶瓷设计提供了巨大的发展空间。经过调查分析,归纳出青年消费者对日用陶瓷的设计具有时尚性、个性化和情感化的审美需求。在设计日用陶瓷的造型、装饰、色彩、材质等方面时做到以上三点,有利于日用陶瓷符合和引导消费者审美需求,在同质化竞争环境下增加竞争优势。

Along with the improvement of living standard and the development of technology, the aesthetic needs of youth consumers is continuously changing and developing, which provides greater developing space for domestic ceramic design. Based on the field survey and desk research data statistics, youth consumers＇ aesthetic needs on domestic ceramics design inclines to be fashionable, personalized and emotional. Designing the shape, decoration, color and material of domestic ceramic based on above three trends conforms to and guides the consumer aesthetic demand as well as enhances the competitive advantages in the homogenization of domestic ceramic.