大学排名中的声望及其建构研究

Prestige in University Ranking and Its Construction

声望作为大学宝贵的无形资产,已成为大学排名的重要指标。不同的社会群体由于需求不同,对大学声望的关注视角也有所差异。对比CHE排名、THES排名与US News排名可知,当前世界大学排名所选用的声望指标主要是基于学科声望或学术声望,而在社会声望等其他层面仍存在着很大的研究空间。历史因素、人际交往与大众传播媒介、社会环境等方面都影响着大学声望的建构,对危机性事件的应对更是大学维持或提高声望的重中之重。

Prestige as a valuable intangible asset of university,which has become an important indicator of university ranking. Because of different needs,different social groups＇ attention perspective for university prestige is also different. Compared to CHE ranking,THES ranking and US News ranking,we can see that the current world university ranking selected reputation indicators are mainly based on academic prestige or academic reputation,and other aspects of social prestige is still exist a lot of research space. Historical factors,interpersonal and mass media,social environment and other aspects of the prestige of university construction,the crisis response to the event is to maintain or enhance the prestige of the top priority. Based on the analysis of prestige classification in different groups,the application of prestige indicators in prestigious schools and the influencing factors of prestige,this paper puts forward some suggestions on the potential research space and prestige construction.