基于FAHP模型的众筹风险研究——以京东东家为例

Risk analysis of crowd-funding with a case of Jingdong Club based on FAHP

众筹是互联网金融的一种重要形式,它以其服务成本低、效率高等优点而受到大众青睐;然而,随着众筹融资模式形式的多样化、规模的不断扩大和行业参与者的增多,其内部所蕴含的诸多风险也不断地暴露出来。本文以理论分析与实证分析相结合的方法,主要运用模糊层次分析法对众筹风险进行研究,在互联网金融的整体风险框架下,深入探索众筹融资模式的风险特征。此外,将具有代表性的众筹平台"京东东家"作为主要的风险分析和建模对象,使得众筹风险的识别、建模和评估能够更加有针对性。

Crowd-funding is one of the most important forms of Internet finance. With its advantages of high efficien- cy and low cost of service, it is favored by the public. With the continuous expansion of the scale and the increase of industry participants. A lot of risks inherent in it are continuously exposed. This dissertation combines theoretical analysis and empirical analysis. This dissertation uses fuzzy analytic funding risk. In addition, this dissertation use the Jingdong club as and evaluation can be more targeted. hierarchy process to have a research on crowd. an example. The risk identification, modeling