受众理论视角下大学生国防教育路径创新

Innovation of College Students' National Defense Education from the Perspective of Audience Theory

高校国防教育可以视为一种特殊的传播活动。文章通过运用传播学领域中的受众理论,审视当前大学生国防教育存在的问题,并以受众理论中的社会参与论、使用与满足论、个人差异论为指导,从三个方面探寻增强大学生国防教育实效性的创新路径。

National defense education in colleges and universities can be regarded as a special kind of communication activities. The paper uses audience theory in the field of communication, examines the current problems of college students＇ national defense education, and apply social participation theory, use and gratification theory and individual difference theory to explore the innovation path of college students＇ national defense education.