自媒体环境下网络小说创作和运营研究

Research on the Creation and Operation of Network Novels under the We-Media Environment

自媒体的发展推动了网络小说的发展,改变了传统媒体中以受众为核心的现象,在以用户为核心的原则下形成了网络小说独特的运营策略。但网络小说市场中存在的版权侵权、商业气息过重、产业链的低端化等问题严重阻碍了网络小说的营销布局,只有解决这些问题,才能推动网络小说的发展。

The development of We-Media has promoted the development of the network novels, changed the phenomenon of the audience as the core in the traditional media, and formed unique operation strategy of the network novels under the principle of users as the core. However, there are problems in online novels：copyright infringement, too commercialized, low-end industry chain, which seriously hamper the online novels marketing layout. Only by solving these problems can the development of online novels be promoted.