汽车模块化平台战略分析

Analysis on Automotive Modular Platform Strategy

汽车产品是规模化经济的产物,优秀的平台化战略能帮助车企开发通用性强的平台。车企通过共享技术和降低成本,能够生产出更多新产品,从而大幅提升其在行业的竞争力。通过分析典型跨国车企巨头的模块化平台特点、车型开发规划以及技术战略等,得出发展模块化平台的一些经验要点,对国内自主车企发展模块化平台给出参考建议。

As automotive products are the outcomes of scale economy, excellent platform strategy can help automobile companies develop universalized platforms. With shared technology and lower cost, companies can develop more products to improve their competitiveness. By analyzing the characteristics of modular platforms, vehicle models and technique strategies of leading international automobile companies, the paper will conclude some key points to develop modular platforms and give advice for domestic platform development.