“一带一路”建设背景下陕西对外传播研究——以《丝绸之路万里行》栏目为例

Under the background of "One Belt And One Road",the research on foreign communication in shaanxi province——Take "the silk road" as an example

为贯彻落实习近平总书记提出的"丝绸之路经济带"和"21世纪海上丝绸之路"的战略决策,陕西广播电视台借助资源和区位优势,联合中省级媒体,策划实施了大型文化历史穿越全媒体活动《丝绸之路万里行》,以活动矩阵带动节目集群,引起了国内外广泛关注,在"一带一路"建设中探索了"文化先行"的路径,推动了"媒体外交"的突破,创新了"全媒体融合"报道模式。

To implement the strategic decision made by general secretary Xi Jinping on the ＂ Silk Road Economic Belt＂ and ＂ the maritime Silk Road in twenty-first Century＂,Shaanxi radio and TV station has the advantages of resources and location Provincial media,planning the implementation of a large-scale cultural history across all media activities ＂ Silk Road Tour＂. The activity matrix drives the program cluster,which has aroused widespread concern both at home and abroad,promote the ＂ Media Diplomacy＂ breakthrough,innovates the ＂ all media convergence＂ reporting model.