外观设计专利在制造业企业中的应用探析——基于“口袋车”外观设计专利成功案例为视角的思考

Analysis on Application of Design Patent in Manufacturing Enterprises——Thoughts Based on Success Cases from "Pocket Car" Design Patent

制造业企业如何充分使用外观设计专利制度,进行产品的开发运营,乃至品牌的创建,以提高企业的竞争力,一直以来是值得探讨的问题,也是专利制度的社会意义所在。笔者多年来在国内企业调研中,积累了一些成长中的优秀企业案例,本文试图通过对成功案例的分析,探索制造业企业有效利用外观设计专利制度,将其与企业经营密切融合,实现产品的设计品牌效能最大化的方法,力图在分析其应用过程中,找到闪光独到之处,对其他制造企业运用外观设计专利制度有所借鉴。

How to make full use of the design patent system, the development and operation of the product, and even the creation of the brand in manufacturing enterprises, in order to improve the competitiveness of the enterprise, has always been worthy of discussion and the social significance of the patent system. Over the years of research in the domestic enterprises, the authors have accumulated some cases of the outstanding growing enterprises. In this paper, the authors try to explore the effective application of the design patent system in the manufacturing enterprises through the analysis of the success cases, closely integrated with the business management to realize the method of maximizing the design brand performance. This paper points out the outstanding features in the analysis of its application process and has some reference for the other manufacturing enterprises in the application of the design patent system.