基于微信的高校图书馆电子资源推广调查与分析——以“985”高校图书馆为例

Survey of WeC hat-Based Electronic Resource Promotion of University Libraries : Case Studies of the University Libraries of Project 985

电子资源馆藏越来越丰富,电子资源推广的需求也越来越迫切,高校图书馆微信公众平台的发展为电子资源推广提供了新的契机。论文以"985"高校图书馆为例,从微信数据中提取电子资源推广相关信息,对基于微信的高校图书馆电子资源推广现状及存在问题进行分析,认为拓宽电子资源推广的广度,拓展电子资源推广内容的深度,关注大学生关注的热点,打造品牌活动可提高电子资源推广效果。

With the growing of electronic collection, the demand of electronic resource promotion is more and more urgent. The development of We Chat public platforms in university libraries give a new chance to electronic resource promotion. Taking the university libraries of Project 985 as the examples,the paper extractes the information of electronic resource promotion from the We Chat data,and analyzes the situation of electronic resource promotion in We Chat public platforms. A series of countermeasures are put forward to enhance the electronic resource promotion effect： expending the breadth of electronic resource promotion,expending the depth of electronic resource promotion,focusing the hot topics what college students focus on,and building brand activities.