文化产业领域IP孵化与艺术生产商业模式创新

IP Incubation IN Cultural Industry Field and Commercial Mode Innovation of Art Production

近几年来,IP热在我国的文化产业领域愈演愈烈。IP必须与时俱进,才能始终保持对消费群体的吸引力,因此要持续推动IP的巡转孵化,如此才能实现IP的内在增值,使IP永葆青春。目前有两种商业模式可以推动IP的巡转孵化:一是通过系列微电影持续孵化IP,二是做文化电商,把内容植入和创意产品进行结合,即"内容+衍生品+电商"的文化产业模式。

Abstract： In recent years, IP is becoming a hot spot in our national cultural industry. IP must advances with the time, and only in this way could it maintain its appeal towards consumption group. Therefore, we must continually promote the IP incubation so as to realize the inner appreciation of IP, and maintain IP＇s youth. At present, there are twp commercial modes, one is through micro film, and the other is cultural e - commerce. To integrate content implantation and creative production is promotes the mode of content ＋ derivation ＋ e - commerce.