当代产业化语境下红色经典IP的电影转换

Red Classic IP Film Transforming in Contemporary Industrialization Context

红色经典是中国特定历史时期的文化产物,深刻影响着中国人的情感结构、生活方式和价值体系。在当下的影视艺术创作、生产领域,红色经典的再度火热,是红色经典文化价值的重塑与再造,也体现了国家话语与市场机制的共谋。在产业化语境下,结合时代需求,从内容叙事、视听呈现、明星加盟、营销沟通等环节对于红色经典进行重构和创新,使红色经典以新的艺术形式呈现,实现中国精神的传承与传播。

Red classic is a cultural product of special historical periods and profoundly impacts Chinese people＇s emotional structure, living means, and value system. In contemporary film and TV play creation and manufacture fields, red classic becomes hot again. This is a rebuilding and re - creating red classic cultural value and reflects a collusion between national utterance and market mechanism. In industrialization context, we should re - construct and innovate red classic from content, narration, visual and audio representation, stars participation, marketing communication, so as to represent red classic with new art forms, so as to actualize the inheriting and spreading of China spirit.