论地域文化创意的资源意识——珠澳地域文化创意例释

Resource Consciousness of Regional Cultural Creativity:Taking Zhuhai-Macao Cultural Creativity as the Example

地域文化创意的资源意识是指在文化环境的审视、文化活动的策划、文化产品的设计中,对本地域的文化历史因素进行深入开掘,对本地域的现实文化条件进行适度开发,对本地域相关的一切时间和空间的自然文化因素进行适当而巧妙地运用的自觉意识。明确、健全的资源意识是文化创意发生、生发与成功的重要保证。利用本地域的文化和艺术资源甚至自然历史资源,开发具有社会影响乃至国际影响的文化品牌,是珠澳地区文化创意的现实亮点。珠澳地区的文化创意项目可谓奇异纷繁,但绝大部分影响力都未能超越本地区,其主要原因并非本地区所提供的文化资源不够丰实,而是该地区在开发利用本地文化资源的过程中所倾注的创造性不够厚重。

Zhuhai - Macao is supposed to be one of the well - developed regions famous for southern Chinese cultural resources, and it is also a centre exhibition place of south China culture. The regional cultural creativity should have stronger resource consciousness and should pay more attention to the practical development and utilization of relevant resources, so as to reveal the regional feature and charm. It is a problem must be considered by designers and managers to effectively adopt regional cultural resources and give a full play to it.