摘要
使用层次分析法的思想,选用大学生常用的生活用品"天堂伞"分别在"淘宝"、"天猫"和"京东"上的数据作为样本,建立网络购物影响因素的层次分析模型,构造判断矩阵,并作一致性检验,获取影响大学生消费者网络购物各个因素的权重.根据模型分析结果,为以大学生为主的消费群体的商家提出对策建议,使商家在提高商品品质的同时增加商品销量.
Taking paradise umbrella which is commonly used by college students as an example, collects data from Taobao, Tmall and Jingdong, and uses AHP method to build a hierarchical analysis model of influencing factors for college students＇ online shopping, constructs judgment matrix, verifies the consistency, and obtains the weight of the factors affecting the students＇ consumption. Also puts forward some suggestions for businesses to increase the quality of goods while increasing the sales of goods.
作者
曾琳晨
简国明
李鸿威
梁智豪
奚晓迎
ZENG Lin-chen JIAN Guo-ming LI Hong-wei LIANG Zhi-hao XI Xiao-ying(School of Mathematics and Statistics , ShaoguanUniversity, Shaoguan512005, China)
出处
《高师理科学刊》
2017年第9期20-23,共4页
Journal of Science of Teachers＇College and University
基金
2016年韶关学院大学生创新创业训练计划立项项目(培sycxcy2016-020)
2014年广东省本科高校教学质量与教学改革工程项目(粤教高函[2014]97号)
关键词
大学生消费
网络购物
影响因素
层次分析法
college students consumption
online shopping
influence factor
AHP
