B2C环境下企业订单交付的横向转运运作的仿真

Computer Simulation of Order Delivery Transshipment in Enterprises under B2C Environment

利用离散事件仿真对B2C环境下企业订单交付的转运问题进行了研究。将订单交付的转运关系抽象为4种复杂网络结构模式,分析了各结构模式在3种转运策略下的绩效和服务水平。结果表明:转运能带来较高的绩效和服务水平;库存分配策略影响着运作绩效;TBA(基于可用转运)策略能带来高服务水平,而TIE(基于库存均衡转运)策略能产生高收益;TBA或TIE的采纳应根据发展阶段确定;高服务水平和绩效能通过调整转运结构兼得;尽管"全连接"结构在提高服务水平是最好的,但是它也导致更多的转运活动和成本;"小世界"结构是最理想的,它不仅比其他结构产生的收益高,而且在服务水平上很接近"全连接"结构;而"无标度"结构应该避免。

The article applied a discrete event simulation approach to explore how enterprises make a successful transition with the aid of B2 C.Spcifically,it examines four kinds of proposed transshipment network structures＇ effects on the performance and service level of organization under different scenarios.The results show that,transshipment can yield good performance and service level;TBA policy can achieve high service level,while TIE policy can yield high profits;The adoption of TBA or TIE policy is contingent on the different stages of transition.In particular,we find that（i）an optimal service level and performance can be both acquired by adjusting transshipment structure;（ii）the＂complete link＂is the best in improving the service level,but it can cause more transshipment cost and activities;（iii）the ＂smallworld＂is optimal because it can produce the highest profit than any other structure and meanwhile approaches the service level of＂complete link＂;（iv）the＂scale-free＂should be averted in operations.