摘要
以计划行为理论为基础,运用结构方程模型,选取洞庭湖生态经济区4个市、10个区/镇、20个村的682家养殖农户调查数据为样本,实证分析了农户的行为态度、主观规范和认知行为控制对其畜禽养殖废弃物资源化利用意愿的影响,以及畜禽养殖废弃物资源化利用意愿对农户利用行为的影响。结果表明:计划行为理论能够较好地解释农户畜禽养殖废弃物资源化利用意愿和行为,其中,行为态度、主观规范和认知行为控制对农户畜禽养殖废弃物资源化利用意愿有较为显著的正向影响;农户畜禽养殖废弃物资源化利用意愿对农户资源化利用行为也有显著的正向影响。
This paper analyzed the influence of farmers＇ attitude towards the behavior, subjective norm,perceived behavioral control on their willingness to livestock waste resource utilization,and the influence of their willingness on their actual behavior, based on the theory of planned behavior（TPB） and 682 survey data collected from 10 villages,20 counties in Dongting Lake Ecological Economic Zone and using the Structural Equation Model（SEM）.The empirical study results showed that TPB could satisfactorily explain farmers＇ willingness and behavior to livestock waste resource utilization. Farmers＇ attitude towards the behavior, subjective norm,perceived behavioral control have significant positive influence on their willingness to livestock waste resource utilization,and their willingness have significant positive influence on their actual behavior.
作者
宾幕容
文孔亮
周发明
BIN Murong WEN Kongliang ZHOU Faming(School of Business, Hunan Agricultural University, Changsha 410128, Hunan , China Hunan Institute of Humanities Science and Technology ,Loudi 417000 ,Hunan, China)
出处
《经济地理》
CSSCI
CSCD
北大核心
2017年第9期185-191,共7页
Economic Geography
基金
国家自然科学基金项目(71603081)
湖南省社会科学基金项目(15YBA196)
